It is they who bought this lowly life at the expense of the Hereafter. Consequently, the retribution is never commuted for them, nor can they be helped.
أُولٰئِكَ الَّذينَ اشتَرَوُا الحَيوٰةَ الدُّنيا بِالـٔاخِرَةِ فَلا يُخَفَّفُ عَنهُمُ العَذابُ وَلا هُم يُنصَرونَ
ulaaa’ikal lazeenash tarawul hayaatad dunyaa bil aakhirati falaa yukhaffafu ‘anhumul ‘azaabu wa laa hum yunsaroon