It is they who bought the straying, at the expense of guidance. Such trade never prospers, nor do they receive any guidance.
أُولٰئِكَ الَّذينَ اشتَرَوُا الضَّلٰلَةَ بِالهُدىٰ فَما رَبِحَت تِجٰرَتُهُم وَما كانوا مُهتَدينَ
ulaaa’ikal lazeenash tara wud dalaalata bilhudaa famaa rabihat tijaaratuhum wa maa kaanoo muhtadeen